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The price competition and other characteristics made the entrepreneurs create the idea to divide risks. In a big group the risk control is easier and the result is seen in satisfied consumers. The purpose of the company is to build the accounting period from the same motives. With tight agreements the risks are controlled but the individual entrepreneur's autonomy is not underestimated.The licensing plan of the franchising right is created from the entrepreneurs' diamond intuition whichstrengthens the position on the house hold markets.
The individual shopkeepers, GD and DO decide to connect the resources after the difficulties and steady cooperation is created to the market fields which already have grown. The plan is created to satisfy this demand and is an efficient resistance to the entrepreneur's difficulties. Choice collects the entrepreneur to one big partner who offers the support of the group. However, the entrepreneur has its own freedom and right to practice the profession. The support of the group improves strategies, objectives bringing more victory. Objective is to develop the chain, which can offer for the markets wide range of products and support for chain members.
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