10/03/2018 - PANERAI has recently opened in Melbourne its first boutique in Australia, with concept designed by Patricia Urquiola to deliver an exceptional retail experience for shoppers.
Spanning an area size of 60 sqm, the Panerai Melbourne boutique houses Panerai’s watch collections for enthusiasts and collectors.
The distinctive elements used in this boutique are bronze, wood and a special corrugated glass, undulating and transparent, a clear reference to the world of the sea and ships, as are the brass lights and the sales counters with their details of wood.
What reveals is a boutique that offers a welcoming and sophisticated ambiance, where clients can feel relax in a luxurious and intimate setting, and at the same time, admire the technical beauty of Panerai watches.
With the opening of a new Officine Panerai in Melbourne, Australia, Panerai now has 75 boutiques throughout the world.